Clean and accurate client or customer databases are critical to effective marketing strategies. Our services include:
- Database Cleaning: telephone interviews or direct mail to ensure records are up-to-date, PAF verification.
- Data Preparation: standardisation, cleaning, de-duplication, screening, sorting and mailing preparation
- Database Optimisation: by exploring ‘e-marketing’ solutions (email campaigns for example) and electronic research techniques (email surveys are often ideal for Customer Satisfaction)
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