Direct Marketing Overview

Research and Marketing Plus have been one of Wales' foremost direct marketing specialists for over the last two decades. In that time we have made significant investments in our people, technology, and expertise to ensure our clients receive the very best service and results. There is no doubt Direct Marketing is a powerful and diverse communication tool if used correctly, and the people at Research and Marketing Plus are key to your campaigns effectiveness. We understand what makes direct marketing campaigns work for our clients, and that is the reason why we consistently achieve great results.

Direct Marketing in its various stratums plays a vital role within the BTL (below the line) marketing strategies of many public and private organisations in Wales and beyond. At Research and Marketing Plus we understand the context of direct marketing within an organisations integrated marketing strategy and the importance of timing and deadlines, and our committed approach to achieving your campaign objectives means you can sleep easy at night knowing that your campaign or project is in good hands and will come in on time, on budget, and completed to the highest possible standard.

The longevity of Research and Marketing speaks volumes. Our ethos of added value service as a matter of course has set us apart in the world of Direct Marketing. Our commitment to added value stretches beyond the reach of the client cold face and is present throughout the various echelons within Research and Marketing Plus that work to achieve your project objectives. This unique approach ensures all our clients receive a consistent level of high quality service all of the time. We have a strong reputation and a high level of repeat business; we believe this is testament to our commitment to quality and added value.

Research and Marketing offer a comprehensive portfolio of Direct Marketing services to a wide range of clients of all sizes ranging from blue chip corporations to SME's. Our services include:

• project planning
• database services
• printing
• direct mail
• bespoke and automated fulfilment
• response fulfilment
• campaign management

Direct Marketing Benefits:

1. Lead Generation

The key objective of marketing activity is to provide direct new business leads. The personal approach of Direct Marketing will allow you to get directly to you customer and initiate a relationship.

2. Personal approach

Without meeting your prospect, direct marketing is the closest you can get to your prospect. A good campaign will communicate with your prospect in a personal level, but with the benefit of reaching a targeted mass.

3. Target Specific

Your communication can be deployed to named prospects that meet your target market specifically.

4. Adaptability

Your Direct Marketing communication can be tailored to the unique requirements of a specific situation i.e. format, length, aesthetic.

5. Responsiveness

Direct Marketing is a responsive medium, giving the sender the ability to respond to sudden predicaments which you would be able to respond to via other communication vehicles such as TV advertising.

6. Measurability

Response to a direct marketing campaign is normally measured in hours or days, this gives you an instant insight to the success of your campaign and will allow you to measure ROI or generate an exact cost-per-sale.

Measuring campaign effectiveness can be easily monitored by comparing response rates for different messages, offers or prices, providing you with instant marketing intelligence that will facilitate a lower or consistent cost-per-sale ratio.