Our services include:
- Collation, capture, processing and integration of responses from single and multiple methodology campaigns
- Campaign analysis on message, method & target audience
- Reporting: including interpretation and recommendations
- Data management and benchmarking
Typical marketing campaigns use a variety of media in order to disseminate key messages to target audiences. Key media might include:
- Newspapers: coupons for further details
- Magazines: tear forms for brochure requests
- Web & Online: online forms or email response for further details
- Telephone: recorded messages to request further details
- SMS: text request for details
Data Capture
- Research and Marketing Plus have a number of mechanisms for dealing with responses, including: state of the art scanning and data entry facilities.
- We have a highly experienced team of operators who achieve very high processing rates while maintaining our strict quality standards.
- Once processed, our database executives will clean and validate data in preparation for direct mail or e-marketing exercises.
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