Research Services
Case study: State of the Nation
In 2003, Opportunity Wales and the eCommerce Innovation Centre, at Cardiff University, conducted a postal survey with over 7,000 Welsh businesses to obtain a detailed picture of their views and usage of eCommerce.
Research and Marketing Plus were commissioned to conduct a postal survey to measure the progress of Welsh businesses in implementing eCommerce.
- Nearly 30,000 businesses across Wales were sent surveys from our in-house mailing department.
- The mailout targeted specific industrial sectors and different sized companies.
- Our advanced barcoding system allowed us to provide regular and accurate updates on returns, and ensured that reminders were sent only to outstanding businesses.
- Bilingual surveys were sent to particular local authorities, and our barcoding system also gave us the ability to note the language preference of each respondent for further correspondence.
"Opportunity Wales and eCIC were both pleased with the work done by Research and Marketing on the State of the Nation survey 2003/2004. Everything from sampling, to survey delivery and the provision of a clean data set was completed on time and accurately. It was reassuring to know that this important piece of research was being managed by an expert and very competent team who were quick to respond to our requests. Research & Marketing's service was very professional and provided best value."
Bettina Gilbert
Marketing Manager
Opportunity Wales