Research and Marketing has a UK wide fieldforce all of whom are trained to meet the Interviewer Quality Control Scheme standards. We manage the fieldforce together with 30 regional supervisors.
Face to face interviewing ensures that questionnaires are correctly completed and affords the flexibility required when carrying out research on concepts or when using various stimuli.
We are able to conduct all types of face-to-face interviewing across the whole of the UK.
In-home
This method is used when a client wishes to conduct complex interviews with respondents. Interview length is usually about 20 minutes but anything from 10 minutes to an hour or more is possible. For very long interviews it is often advisable to offer respondents an incentive.
In order to ensure a representative sample quotas are usually set to match the demographic requirements of our clients. [top]
Doorstep Interviewing
Similar to an in-home interview this can be done where the questionnaire is reasonably short. The advantage of this method over 'on-street' interviewing is that it is easier to interview a sample where all respondents live within a defined geographic area. [top]
On-street Interviewing / Exit Polls
Both these techniques are appropriate for short interviews and can involve demographic quotas. They are usually conducted outside a particular store or in city/town and shopping centres where a sufficient number of people are available for interview. We have used this type of survey in many of our shopping and planning surveys as it is an ideal way to understand the habits of people using a particular shopping centre. [top]
Hall Tests
These are commonly used when a client needs to test a product or service using different designs or prototypes. They can be used to test a new product, or to compare packaging designs or establish a preference for one design over another. A very wide range of products can be tested. [top]
Pedestrian Counts
This is an additional service which is used by many of our planning clients. It involves a simple count of the number of people passing through an area or visiting a particular store during a set period of time. Trained researchers are methodical workers who produce accurate results. [top]
Pre-selected Addresses
This methodology is popular with councils where a sample must be geographically and demographically representative. The sample will be drawn from either the Electoral Roll or the Council Tax Register (where available) or the Post Office Address File (PAF). [top]
Interviewers call upon selected addresses on several occasions, at different times of day before an address is considered non-contactable. All outcomes can be recorded including refusals, no response or an apparently empty property etc. This allows the results to be considered truly representative. [top]
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