Research Services
Postal Methodology
Postal surveys can be a useful way of contacting a large sample that are geographically dispersed. Many clients consider this to be an ideal way of conducting customer satisfaction surveys and they usually choose to combine it with some qualitative research to provide a deeper understanding of the issues raised.
Postal surveys are most successful where they can be addressed to a specific individual and are therefore most appropriate where the client can supply a clear sample frame of names and addresses. The level of returns varies considerably according to the subject matter but our experience of designing clear and simple questionnaires which people find easy to complete enables us to maximise the numbers responding.
With our in-house printing and mailing facilities we are able to manage large scale postal surveys in an efficient and cost effective manner. In addition to this our on-going investment in scanning software speeds the processing of the returned questionnaires.