Senior Research Executive
T 02920 435800
E urmila.patel@rmltd.net
Background
Umi joined Research and Marketing in October 2005. Umi has almost 10 years research experience at two leading market research agencies in London.
Key Experience
After graduating in BA Honours in Business Administration in 1999 at London Metropolitan University, her career began at TNS. Here she managed continuous and adhoc quantitative studies within the field department for blue chip clients.
Prior to joining Research and Marketing, Umi was a Project Manager at GFK NOP, where she was responsible for managing large scale quantitative research studies within the FMCG, business, social, and automotive sectors. Some clients she has worked with include: Linda McCartney, Heinz, Wrigleys, Walkers, Huggies, BBC, T-Mobile, BMW and Tetra Packaging.
Core specialisms Some of her core specialisms include the following:
Questionnaire design: highly experienced in designing questionnaires to suit various types of methodologies. Also experienced in using questionnaire design software such as Askia.
Research methodologies: accustomed with and able to converse with various types of quantitative and qualitative research approaches: hall tests, on street, in home, telephone interviewing, online, focus groups, depth interviews. Familiar with PAPI and CAPI research techniques.
Group moderation: an experienced moderator and face to face interviewer with consumer, and B2B audiences.
Project management: aptitude to manage numerous studies on the go, boasts attention to detail, and very articulate.
Client management: an excellent communicator, and keen to build client relationships. Possesses the ability to present research findings to clients at different levels.
Analysis: offers expertise in using statistical software such as SPSS for reporting.
Umi is an associate member of the Market Research Society, and is fully acquainted with MRQSA, and ISO quality guidelines.
Personality
Seeking a less hectic lifestyle, Urmila recently moved from London to Wales. She enjoys the normal things in life such as socialising, eating out, cinemas, dancing, and reading. Highly organised and with good attention to detail, Urmila considers herself a perfectionist.
